Narrator: We asked a number of customers where they first heard about Taiyaki's soufflé pancakes, and their answers were nearly all the same.Ĭustomer: Yeah, I see them on Instagram, Snapchat, Twitter, Facebook.Ĭustomer: I follow Taiyaki on Instagram, and they had all these fantastic fluffy pancakes, and I was like, 'Well, I gotta go try them.'

So that's why we want to keep it within a specific time frame so it's a high-quality product that people can get on weekends. We make everything from scratch, literally from down to the flour to the sugar, and it's just a lot of labor, and it's a lot of work. Tom: The reason why we don't serve it every single day is because the pancakes are a very delicate process, and there's many, many stages, many steps. Because of the complexity in making the soufflé pancakes, Taiyaki only sells them three days per week. The meringue is then gradually folded into the batter until it's fully incorporated. When soft peaks begin to form on the surface of the meringue, it's done whipping and should hold its form. A meringue is made by whipping up egg whites in a standing mixer on high speed. Wondering how a soufflé pancake gets its wobble? It's all in the batter. Each kind is accompanied by a tiny taiyaki fish filled with red-bean paste. The second is the matcha glaze preparation topped with a creamy green-tea-infused sauce. The first is the original preparation, where the soufflé pancakes are topped with butter, whipped cream, powdered sugar, and a generous drizzle of maple syrup. Narrator: Taiyaki NYC's Chinatown location makes two different preparations of soufflé pancakes. They're saying it's really fluffy, it's exactly what they had in Japan, and it's just really rewarding to see something that we've worked so hard on just become something tangible, something that people appreciate. Tom: A lot of people are saying great things about it. And today, the rest of the world has finally started to catch on. Soufflé pancakes gained popularity across social media in 2016, two years after Shiawase no Pancake and Gram Cafe started selling them in Osaka. Narrator: Said to originate in Osaka, these Japanese delicacies are blowing up on Instagram. So we've seen these everywhere, all over social media, and we're super excited to give them a try for ourselves to see if they live up to the hype.

Rose: So we're here at Taiyaki NYC in New York City's Chinatown, and we're here to try their famous Japanese soufflé pancakes. Account icon An icon in the shape of a person's head and shoulders.

Taiyaki nyc